Hey brother,
Entrepreneurship is hard.
Doing it with a baby on the way and a hard date circled on the calendar? Different game.
I just sat down with one of my closest friends and business partner, Alex, who’s month’s away from becoming a father for the first time. We talk all the time behind the scenes about money, pressure, and building this thing without blowing up our families… so I hit record.
This email is the cleaned‑up version of that conversation.
The invisible pressure no one sees
Before the baby, there’s already pressure:
Provide
Grow the business
Show up for your wife
Try not to lose yourself completely in the grind
Then you see a due date on the calendar and everything compresses. For Alex, it’s:
Baby due: June 4
Business: has to work, not “would be nice if it worked”
We talk about how that changed his mindset from “backup plans and safety nets” to “this has to happen; work backwards from the date and execute.”
Time, family, and not becoming a ghost dad
A few big ideas from the interview:
There will always be more work. There won’t always be a 2‑year‑old who wants to hold your hand.
We’re intentionally building BNB Guardians to support our families, not sacrifice them on the altar of “more revenue.”
Why we’re willing to make less money in the short term to hire ops and buy back our time as dads.
How Alex is preparing to lose even more “me time” and still not abandon his health and hobbies completely.
My favorite line from Alex
“Never stop learning. Hold out your hand and say, ‘Let’s go do it.’”
That’s the spirit of Freedom Fathers: perpetual students of fatherhood, who also happen to be building businesses.
Watch the full conversation
If you’re an entrepreneur dad (or about to be one) and you feel that pull between provider, builder, and present father, watch this:
Then hit reply and tell me your biggest tension right now as a dad + provider. I read every response and it shapes what I make next for you.
Walk with freedom,
George
Founder, Freedom Fathers
P.S. If you want more conversations like this and a group of dads who get it, join the free Freedom Fathers community on Skool here: WARNING! ONLY CLICK IF YOU WANT TO GET BETTER.
P.P.S. If you watch this while hiding in the bathroom “checking email,” it still counts as personal development. Just don’t forget to flush before you come back and break up the wrestling match in the living room.